Branding & art direction for Target's luxury limited edition dart.


The Elysian Dart is the flagship product of Target Darts. It represents a glimpse into the future of darts, the perfect combination of precise engineering and uncompromised design. Limited to 400 sets, the Elysian Dart is like nothing seen before in the darts arena.



The objective of this lookbook was to showcase three new over T-shirts that would form the basis of a collection pre-launch. Using a combination of softly lit subjects & monochromatic tones I was able to create images with an atmospheric feel.



Photography, lighting, art direction, retouching