Jack & Jones Strategy Brochure

24 page brochure for menswear label Jack & Jones

About:

Jack & Jones is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and Jack & Jones clothes are sold by thousands of wholesale partners all over the world.

Brief:

The objective of this¬†brochure was to communicate clearly Jack & Jone’s 12 month business strategy. The 24 page brochure had to deliver key sales data in a clean and exciting way that stayed true to the brand aesthetic of Jack & Jones. The use of campaign photography and palette schemes was adopted to indicate the change from one sub-brand to another.

 

Skills:

Graphic design, layout, art direction