ONLY for Debenhams

In-store marketing material for international womenswear brand.


ONLY was introduced to the Danish market in 1995. Today ONLY is an established and renowned retail chain with more than 300 stores in Europe and the Middle East, and we are still growing. The ONLY brand is sold in more than 6,500 wholesale stores and is present in 23 markets. The ONLY collections feature a unique, real and modern identity and attractive styles with international class.



I was briefed to design a range of POS material that would promote ONLY’s latest collection found exclusively in Debenhams department store. All marketing material had to deliver clear pricing information whilst adhering to the brand’s guidelines.



Artworking, layout, retouching, graphic design