Target Darkside Unleashed

Poster design for Target's 'Darkside' campaign


Target have a well established reputation for being at the forefront of brand quality and presence within the darts industry. The Target 2016 product launch had a weight of expectation behind it, with customers wanting to see fresh and exciting developments across the product ranges.



A more aggressive tone was our response. New player photography and retouching which then expanded across marketing collateral and packaging. Using the tag line ‘Darkside Unleashed’ we aimed to convey a more sinister look and feel to our players, focusing on a portrait shot of their half lit face.



Photography, lighting, art direction, retouching