Target Packaging

Premium packaging design for Target's Professional Player range.


Target Darts are the world leading manufacturer and sponsor of both steel & soft-tip darts. Their packaging must reflect the brand’s premium standing whilst upholding the values and aesthetics that separate Target ahead of the rest.



For each of these professional player ranges I had to develop and design packaging that would showcase their product whilst adhering to Target’s atmospheric design style. Each pack started with a player photoshoot, then each player would have their own identity developed specifically for their packaging. All of the professional player range dart packaging included block foiling, spot UV and embossment combined to create a pack of premium feel and quality.



Packaging design, photography, retouching, photo-manipulation